I'm not sure these are actually secrets.  And there isn't much  detail about actually mastering your personal brand in this article.  Probably the author expects to get paid for more details (And why not?).  So these may not be the "top 10 secrets".  But branding expert Brenda Bence has some good points in this article that everyone should keep in mind when crafting a personal Brand. 

Chiefly, decide and remember the nature of your target audience.  And don't fake it. 

I would add that deciding isn't that tricky.  If you are looking for a job, your target audience should be those with whom you would want to work.  If you are looking to expand your business network then your target audience should be prospective clients, etc.  See?  Nothing to it.

The article is also a darn good example of how to work some popular keywords into your text.  Sir Richard Branson, Barack Obama and Suze Orman?  Pretty good personal brands.  -CF

Brenda Bence

The top 10 secrets to mastering your personal brand