I don't know about you, but I constantly tweak my professional bio. When I see someone do it better, I take a lesson from theirs and make improvements to mine. Pete Kistler at www.blog.brand-yourself.com has written a great piece that not only breaks down the great professional bio of branding mogul, Dan Schwabel, but also offers a follow-up with 8 really helpful tips for writing your own.
I especially like tip number 6, mostly because it always feels so silly to describe yourself (or what you are doing in the case of Facebook and LinkedIn updates) in the third person. But it is a necessary evil.
6. Talk in the third person. Since your bio is something other people use to describe you, make it sound like someone else is talking about you. Good: “John Doe is a portrait photographer with six years of hands-on experience working with clients… etc.” Bad: “I am a portrait photographer… etc.”
So here is the link to that article. Now I have to go tweak my bio! -CF
Labels: bio writing, branding, Social Networking