This year requests for training on Social Media and Twitter have gone through the roof.  A-List Solutions is at the forefront of small firms using Twitter and Social tools for Marketing, Brand awareness, and Recruiting.  I have trained top recruiting organizations, businesses, and professional groups in DFW and nationally on Twitter and Social Media effectiveness.  I explain how to best utilize these tools for branding, recruiting, marketing, sales, jobs search, list building, etc.  Here are a few comments from previous presentations:

"Excellent presentation: great analogies and you took the fear out of social networking." - Joel Friedman, VPIT, member DFWTENG

"Craig brings deep practical experience in his training to anyone that wants to leverage Twitter or other social media. This is especially valuable to anyone in the staffing/recruiting business. However, anyone can improve their Web 2.0 effectiveness with Craig's help. I found his presentation and ability to answer nearly any question very valuable to the point I am rolling with my new social media strategy! :-)"  - Rick Rene, Professional Services Regional Director at Matrix Resources

"I've had the pleasure of knowing Craig for more than 10 years. He's without question one of the most savvy recruiters in the business. Craig is a complete professional and is someone with a high degree of integrity and ability to get results for those fortunate to work with him. In addition to being a "thought leader" in the recruiting space, he's a recognized leader in all aspects of social media. He's someone I consider to be a trusted expert in this emerging force. Craig has always been willing to take time to share with others his insight and experience, lending a helping hand whenever asked. I look forward to a continued partnership and friendship for many years to come." - Jon Davis, Director, Western Operations, MATRIX Resources, Inc.

"Great presentation yesterday! We appreciate your willingness to present to our quarterly meeting. Many of our team members listed your presentation as the most valuable take-away from the meeting (you're a tough act to follow). We are a lot more knowledgeable now." - Dane Reese, Senior Vice President at Eurosoft

"The presentation was not only very professional, but very educational as well. This was on of the best "Personal Networking" seminars that can really be applied that I have seen." -Steven Flad, Director at Stark Holdings

Here is some additional recognition I have received (my Twitter handle is Fishdogs):

Mashable.com HOW TO: Find a Job on Twitter

Twitter Grader Top Recruiters

#TalentNet and Social Recruiting By John Sumser

ExtremeRecruiting.TV

Featured on The Recruiting Animal Show-highest rated show to date!

The Career 100

http://WeFollow.com/tag/recruiter

I would be glad to train your team either in-person, or remotely by Webinar. 

The ROI of utilizing Twitter correctly is excellent.  Recruiters and companies can vastly increase their visibility and greatly broaden their client and candidate base with just a small amount of time per week.  The consequence of attempting to do this incorrectly is hours of wasted time.  I see a many companies just posting jobs or Marketing/PR info and getting nothing in return.  There are tools and techniques that can help you target your activity with laser precision.  Knowing what they are and what to do with them is as much a key as is your general approach to social networking.

Labels: branding, marketing, Recruiting, Social Media, Social Networking, training, Twitter, web2.0

The way social media can effect recruiting and retention was a hot topic at the recent ERE Social Recruiting Summit held this week at Google headquarters in Mountain View, CA.  Jenny DeVaughn attended and wrote a nice synopsis of her experience that can be viewed on the ERE Community site.  I watched many of the presentations through streaming video that was made available.  And I monitored the conversations that emanated live from the event on Twitter. 

One of the topics that caught my interest was the idea of "relational onboarding" presented by Sacha Chua.  Jenny DeVaughn describes the session:

"Sacha Chua led our next discussion on how we all can have the most awesomest job search ever. Sacha was unapologetically enthusiastic about her love for her current role with IBM.  Sacha described how important "relational onboarding" is to new or potential employees. It is vital to have genuine connections and relationships with your future co-workers before you start working. I agree with @JohnSumser, this is the key to seamless recruiting. Sacha also mentioned, once you are an employee, you are an ambassador. Laurie Ruettimann retweeted one of my tweets during this session while I was sitting two seats away from her. How cool is that?"

Here is a presentation Sasha Chua posted just prior to the SRS:

I touched on this subject in my article for Universum, Organic Branding for Employers.  The idea is that Social Networking should not only be encouraged at work, but that it should now be considered an essential part of the onboarding process and is key to company culture, retention, and job satisfaction.

Also of interest was the presentation by Reid Hoffman, CEO of LinkedIn, who believes that we should all think of ourselves as a small business.  Here are the slides from his presentation:

One of my growing fascinations is the potential for better communication with candidates and clients through Mobile Recruiting.  So you can bet I was dialed in for the Mobile Recruiting presentation by Chris Hoyt and Michael Marlatt.  Per Jenny, "They discussed the mobile myths: mobile is just hype, only used by the youth generation and that it is only a device for spam. They also shared that SMS (a text message to your phone) has a 94% read rate. We all participated in a live step-by-step text (short code) demonstration. In mobile marketing, we are only limited by our creativity; however, one must consistently create value."

Overall it appeared to be a really great event with cutting edge information shared by entertaining presenters.  Once again I was amazed at how easily those of us who couldn't attend could follow so closely through the live stream and on Twitter. 

Local Dallas recruiters and HR professionals will be treated to two low cost events here in DFW this year that will cover some of the same topics and more.  The Texas Recruiters Association - Workshop Seminar and Networking Event will be held on July 16th from 4pm to 7:30pm at the Hilton Dallas Lincoln Centre.  The cost is a very affordable $40.  I will be one of those featured on the "expert panel" along with Chris Hoyt, April Leah Grady, and Dennis Smith.

The next event will be loosely based on the popular Twitter forum for Recruiters, #TalentNet.  TalentNet Live will also feature me, Chris Hoyt, Dennis Smith, and others who will provide training on leveraging the latest tools and techniques to more effectively recruit and grow your business.  It will be held on September 11th at Frito Lay Headquarters in Plano, TX.  Additional details for this event will be available soon.  This local recruiting expo will also be available for a low entry fee, a portion of which is planned to be donated to a charity for the families of firefighters. 

If you are one of the many Dallas area staffing professionals who couldn't attend the ERE Social Recruiting Summit, please consider coming out to one or both of these local workshops.  They will each provide unique and useful information that you can use for motivation and strategy in recruiting.

Labels: #TalentNet, branding, careers, Hiring, Recruiting, Social Media, Social Networking, Twitter, web2.0

Labels: #TalentNet, Recruiting, Social Media, Social Networking, Twitter

Last week I asked this question on Twitter and LinkedIn, "What should job seekers leave OFF of their resume?"  As of this writing, this question has generated 44 responses from recruiting, career, HR, and resume professionals and hiring managers.  The number one thing that was suggested to leave off of your resume is something that most job seekers simply put on there because that's how it has traditionally been done.  I'm talking about the Objective at the top of your resume. 

These days, if your resume is not laser focused on the job for which you are applying there is a good chance it will not make the cut.  An ambiguous Objective statement right at the top of your resume does nothing for that focus.  Career coach Ann-Marie Ditta suggested leaving off  "An objective that states "looking for a growth oriented opportunity where I can use my skills and experience" So what, it says nothing to the hiring manager other than you are desperate, self focused, or need a career coach. Avoid cutesy email addresses. "

Veteran recruiter Michael Kelemen, (AKA the Recruiting Animal) concurred with nixing the Objective, "I would leave off the OBJECTIVE or SUMMARY if they are just filled with hackneyed stuff like telling me they're results-oriented, time-sensitive workers. I've actually asked people for evidence of these claims. They tend to be shocked and angered by the question - again because they just mindlessly put down what some ancient resume book tells them to."

David Graziano, Darryl Dioso, Michael Keane, Andy Lester, Eric Thomas, Courtney Wunderlich, Tiffany Skoog, and Mike Avillion all agreed on eliminating the Objective.  There were only a couple of respondents who disagreed.  One caveat may be for a new grad for whom it's not obvious what they are seeking in a career.  But in general, I think if you are going to put anything in that top spot, it should be something of a positioning statement that speaks directly to the job description and includes every keyword in the employer's requirements.  If you don't have the background to back that up, you may not be a fit for the job.  Absolutely do not put anything there that is ambiguous.  When in doubt, leave it out.

The other main suggestion that was conveyed by the respondents is that job seekers should leave anything off of their resume that does not directly relate to the job at hand.  I think that is clear enough and covers quite a bit.  Less is more.  Bill Vick, author, and founder of ExtremeRecruiting.TV, suggests even that the resume itself is one of the smaller tools in a successful job search.    

"I think what should be included is as important to look at as what should be left off.

Too often smart, brainy and talented people forget what brought them to the party in the first place and spend so much time dinking around with their resume they seem to forget people hire people - not resumes.

Like driving your car glance in back of you as you drive down that road to your next job but concentrate on what's ahead and tell 'future' stories of what you can do - not what you have done. Telling is not selling and ultimately over 70% of all hires are done because of a reference or relationship. Focus on those, not your resume."

Thank you to all those who responded to this question, making this great list possible.

The top 10 things to leave OFF of your resume. 

10. Religious or Political Affiliations

9. Toastmasters

8. Hobbies

7. Photos

6. MENSA

5. Compensation

4. Family Info (Marital Status, Children, Pets)

3. References Available Upon Request

2. Anything not relevant to the position for which you are applying

1. Objective

View the full list of responses here.  What's your opinion?  Would love to hear your comments.

 

View additional comments at the RecruitingBlogs.com posting of this article:  http://www.recruitingblogs.com/top-10-things-to-leave-off-of-your-resume

Labels: careers, Hiring, interview tips, Job Hunting, jobs, LinkedIn, Recruiting, Resumes, Social Media, Twitter

Here a network, there a network, everywhere a social network.  Perhaps it's overkill, but we are all now a part of so many social communities online that sometimes it feels as if we are no longer growing closer together, but farther apart.  This is especially true in the staffing and recruiting community.  We recruiters, by definition, tend to overdo it in the area of networking. 

Through Ning niche groups like RecruitingBlogs, TalentBar, Recruiter Earth, Fordyce Letter Network, and others, I have met more talented people in the recruiting business from all over the world than I ever thought possible when I started recruiting back in 1995.  But there is so much going on with all these groups that it is sometimes tough to keep up.  And the place where I ultimately end up hearing about much of this activity is Twitter.

Just a short while ago the founders of RecruitingBlogs and TalentBar announced a coordinated effort to bring recruiters together on Twitter to participate in split placements with Splits.org.  This gave my friend, Susan Kang Nam (@pinkolivefamily), a great idea for a monthly get-together on Twitter for recruiters from all these diverse networks to discuss current issues and events, #splits, and generally get to know each other better all in one place and one time, in 140 characters or less of course.

She asked me to help her coordinate this effort and I told her "Hell no!"  Okay, that's not true.  It's nearly impossible to tell her no.  And I have no backbone.  And she threatened my family.  Seriously, I thought it was such a great idea that I enthusiastically agreed, and here we are.  There was much debate on what to name such an event.  Since we were trying to connect networks of talent professionals, I had a brain spasm to call it #TalentNet.  I created a facebook group for announcements and so forth.  You can join it here.  And you can follow #TalentNet on Twitter at @TalentNet.

Please join us this coming Wednesday, April 29th, at 9pm Eastern time on Twitter at #TalentNet to join in the conversation.  We'll do it again on the last Wed. of each month at the same time.  Network with your peers, exchange ideas, and get the latest news from the recruiting community.  The top Twitterers in the talent world will be on hand.  Remember to tag your comments with #talentnet.  If you are new to the whole hashtag thing, just go to search.twitter.com and type in #talentnet.  It's that easy.

Susan and I will be on BlitzTime, a call in networking forum, next Wed. at 12pm Eastern to talk about Twitter and #TalentNet.  Now please go join the TalentNet facebook Group and participate in the discussion on Twitter next Wed. night, or Susan may send @Chris Brogan over to your house with a pair of pliers and a blowtorch. 

Seriously, this is going to be cool.  Can't wait to see you all there.

Labels: #TalentNet, Recruiting, Social Media, Social Networking, Twitter

This is how a highly skilled recruiter tackles an opportunity to land a dream job. 

I got to know Karla Porter through various recruiting networks over the last year or so, and more closely through Twitter over the last several months.  I have grown to respect her opinions, ideas, and her straight forward generosity.  So when she sent me a note on Twitter that said basically, "We are supposed to be the experts at this and I have a job interview pending that is making me very nervous", I immediately sent her some info to reassure her and offered heaps encouragement.  I asked her to keep me updated, and we kept digital fingers crossed through direct messages on Twitter for the next few weeks.

I didn't realize quite what Karla was going through until she told me one day that the finger crossing had worked and that she was offered this very high profile position.  I asked her to email me the details and she did.  But what she sent me was a lesson in expert preparation, interview strategy, and follow-up worthy of review by anyone pursuing a new job opportunity.

"I was a high volume, full-cycle Recruiter for entry through executive level positions in a fast-paced call center. I was there for 7.5 years and was so busy and entrenched I really never looked for another job in all that time. I was very comfortable there, live 5 minutes away and had a good amount of autonomy which I liked. For the past year or so I had toyed with the idea of independent recruiting and the dream of working from home but I know it's a tough market to break into and I never moved on it. I did join an on line staffing service that sucks $68. a month out of my bank account for backend services which I have never used. I think it is wrong I should have to pay a monthly fee and a sizeable cut of the commission too. Something about lifetime residual income doesn't sit right with me. Joining must have been some kind of psychological plea because I could be giving that money to charity each month and it would have a purpose, and I know better. I need to cancel my account.

About a month ago I received a call to ask if I would be interested in interviewing for the Director of Workforce Development position that was recently made vacant by a person who had been in the position for many years. I know this person and she liked the job very much but she had moved on to another chapter of her life. I figured I should give it a shot after I read the job description and it sounded about 85% like me. The other 15% I had no clue about but I scanned for the word algebra and it wasn't there so I assumed it would be safe.

The interview was a 6 person panel and really very conversational. It wasn't the stiff corporate interview I expected or the kind I am used to conducting myself. They said they were looking for "fit" and that they had narrowed down a flood of resumes to 6 very qualified candidates. All the interviews were conducted the same day and I was the last person scheduled. I decided that after a day of interviewing the panel would probably be ready to go to sleep from exhaustion so I strategized to wake them up and engage them.

I went prepared with a flash drive of work examples. They didn't want to see any of it. They said they were familiar with both my professional work and service to the community and my skills were not in question. The interview was scheduled for 45 minutes but they talked with me for 1.5 hours.  I would be kidding myself and you too if I said I didn't have some butterflies behind my rib cage the first few minutes. it had been a very long time since I was on the other side of the table. I took the approach to interview them; asking questions that I knew would set me up for success. Questions like, "Are you looking for someone to maintain the functions of the position status quo or move it to the next level?" and "How important is it that the candidate of choice understand the changing demographic of our local workforce?" These were questions that I knew the answers to and that I asked to further cement my skills, talents and experience in their minds. The interview was full of thoughtful, passionate, dynamic conversation with a sprinkle of humor. I left with a really good feeling.

I also let people I have a solid history with that I would want to use as references know I was interviewing. I called them the day before the interview to let them know of my intent, to let them know of my excitement at the opportunity and to ask for advice. Without having to ask for support they offered to make phone calls to let the organization's leaders know I would be a valuable asset to have on board. I was thrilled!

I did everything that I would expect a top candidate to do; down to the handwritten thank you notes promptly sent the day after the interview, etc. I focused on accomplishments not a laundry list of responsibilities in my resume. I talked to a couple of Recruiters I respect and a friend who is a marketing genius about the opportunity and my interview strategy. I never acted interested in salary during the interview and of course didn't bring it up. When asked why I was interested in the position I said it was my desire to serve my community that compelled me to apply and that I was not an active job seeker. I told them I was perfectly happy with my job but that the opportunity to use my talents for the greater good of the community was more attractive than using them for just one organization.

A week later I got a call asking if I was still interested. There was discussion of salary and benefits and I found out I was one of two final candidates. I offered to come for a second interview or to be assigned a project of their choosing. I was told it wouldn't be necessary but it was putting me over the edge in a good way to offer and that my energy was impressive and to just sit tight. The next week I got the offer call. Though I had very positive feelings the entire time, I was concerned politics might get in my way because I am not politically connected and I didn't know who the other candidate was. I feel really good that wasn't the case, that I was offered the position based on merit and that they were savvy enough to recognize the best person for the job.

My boss claimed shock when I called to give my resignation notice. Other senior staff was surprised too.  But honestly, they shouldn't have been. For years I had worked outside of my job description, stretching it and pushing the boundary of it into other areas. I developed business cases and did presentations on the use of new recruiting technologies and employer brand management, educated my peers at other sites and superiors on Gen Y and effective strategies for multiple generations to work together, driven attract and retain initiatives, developed relationships with Area Agency on Aging for older workers, local technical schools and colleges. I was selected to serve on committees with Directors and VPs regarding HR and other areas like the integration of emerging technologies, for example. This in addition to 185 hires last year alone (The Generalist and I shared an admin assistant but it is a one Recruiter site). The hours were often marathon like.

These were things that my peers at other sites and our HR VP's were not versed on; they all just rely on internet job boards, newspaper classifieds and job fairs. I openly asked for opportunity which was often given but rarely recognized for in the way I had hoped. My hope had turned out to be an unrealistic one, that the company would recognize my contributions with a promotion or the creation of a specialized position. Senior leaders through the highest level expressed that they were sad to lose me but happy for my opportunity. I felt weird about it because I would have stayed with them had they allowed me to grow formally within the organization. Instead, it took an outside organization to recognize my value.

I'm overjoyed to have accepted a wonderful opportunity and high profile position in the community with what I see as endless possibility. I start April 10^th, wish me luck...."

Karla Porter can be found on major social networking sites. She welcomes you to follow her on Twitter @karla_porter .  I highly recommend that you do.  -CF

Labels: careers, interview tips, Job Hunting, Recruiting, Twitter

Last night at a Tweetup in Dallas, a girl who I have become friends with through Twitter asked me why I tweet back a thank you to her when she retweets something I have posted.  "Because I appreciate it!"  I said honestly.  "But you know me."  She replied.  Recently I have had more and more people asking why I thank them for retweeting me.  And some saying that thanks for retweeting is not necessary. 

It is a great compliment to the original tweeter.  And I was raised to always say thank you if I receive a compliment.  Beyond that, I am posting to my network and yours that I appreciate the fact that you retweeted me.  This exposes you to my network as someone who sees value in quality material and will help send that message on to others.  People will follow you because of this.  These are the reasons that I publicly thank you for retweeting me.

Some people feel that kind of thanks is best sent in a direct message, one that only you and the recipient see.  But that doesn't spread the love as much in my opinion.  Does that make sense?  I don't just thank people I am already familiar with.  I thank new followers everyday.  This further gets their name out and helps to build their network. 

Applications such as Twitter Grader track how often you reply to people both in your network and out of your network.  And for good reason.  People who reply and converse publicly, whether it is just to say thanks or to comment further, are more fun to follow.  Its great to follow famous Twitter users who have tens of thousands of followers and provide good content on a regular basis.  But after a while it gets a bit old if you never hear anything from them directly.  And then, if you do hear something back, its only in a direct message.  A direct message from a top Twit is great too, don't get me wrong.  But it doesn't show your twitterverse that the Twitter celeb is actually acknowledging you.  I know that sounds trivial, but unfortunately that's one of the things that gets others to follow you.

Twitter cynics will say,  "But I don't care if people follow me.  I don't need big numbers."  Well, good for you.  But personally, I like networking with many people.  It's sort of my job because I am a recruiter.  And if you have a job, or a business, or anything else that networking is good for, then you should agree.  The whole idea is to get to know new people.  Some of my best resources on Twitter have come from the most unlikely of followers. 

So thanks to you all for retweeting me.  Much appreciated.  Cheers, CF

So do you agree?  Should retweeters be thanked publicly?  Am I nuts?  Let me hear from you.

Labels: branding, MicroBlogging, Recruiting, Social Media, Twitter, web2.0

This week I had the dubious honor of being the featured guest on the Recruiting Animal Show on Blog Talk Radio.  The Recruiting Animal is sort of a Jim Rome type of interviewer.  His shtick is to be bombastic, throw curve balls, cut people off if they don't answer quickly or interestingly enough.  But he is smart and thoroughly researches his subjects who he enjoys picking apart.  So it was, with not so slight trepidation, that I joined him on his show on possibly the worst day for doing so, April Fools Day! 

Well it turned out that some friends called in to support me when the talk turned to searching for job candidates on Twitter.  And we ended up with a very informative show.  I didn't have to talk nearly as much as I feared I would have to for a one hour show.  Some listeners even complained that they didn't get to hear enough from me.  But I was fine with that.  And to Animal's credit, he expertly edited the audio to create an 18 minute file that clearly shows, step by step, how you can use Twitter to identify and contact prospective job candidates.

I have personally had good success recruiting with Twitter.  There are plenty of job seekers there, with good reason (there are lots of good recruiters there)  And I love technology.  And Twitter (as beautifully simple as it is) is still a bit of a technical wonder.  I think we converted some skeptics, and presented some great info for the recruiting community's collective tool belt.  One of these days I'll have time to do a written version of these tips.  But for now, here is the audio:

Here is the short version MP3 file of the edited Audio, How to recruit on Twitter

Here is the link to the show and the full-length audio

And here is Animal's post of the show on RecruitingBlogs.com

As to Animal (@animal on Twitter), I appreciate the work he puts into his show.  He wants it to be entertaining.  And guests are expected to help make that happen.  So I can't fault him for jumping in where he thinks it is warranted.  After all, its his show.  I had listened to it a few times before and winced along with the rest of the audience when he would pounce on an unresponsive guest.  But my experience with him was great.  Not always comfortable, but still great.  Sort of like when a comedian picks you out of the audience. 

Now I have to emphasize again that I had HELP!  Animal had a couple of sidekicks along (ostensibly ready to refute my stance that Twitter is a good recruiting tool) when I called in, recruiters Jerry Albright (@jerry_albright) and Harry Joiner (@ecommercejobs).  Maureen Sharib (@MaureenSharib) acts as producer and is always on hand.  Karla Porter (@karla_porter), David Graziano (@davegraziano), and Jason Davis (@recruitingblogs aka Slouch, creator of RecruitingBlogs.com) all called in for the discussion.  Everyone had something instructive to add and it really made for a good exchange. 

Here is a bit of what I wrote to Animal after the show:

"The only person I didn't know before the show was Harry Joiner.  And he played a great role.  Karla and Dave are pretty good Twitter friends of mine (damn it still sounds weird to say "twiiter friends").  And I kind of know Maureen, Jerry, and JD through Twitter. Recruitingblogs.com, TalentBar.com, etc.  Everyone did well and chipped in, which was quite a relief for me."

Thanks to all.  And a special shout out to Susan Kang Nam (@pinkolivefamily) who connected me with Animal in the first place. 

So, my friends, if you dare square off with Animal, my advice is to be sure you get to the point quickly.  And be sure the point is worth getting to.  Or have your friends ready to prop you up with some great subject matter. 

Good show Animal!

Labels: branding, careers, Hiring, Job Hunting, Recruiting, Recruiting Animal Show, Social Media, Social Networking, Twitter, web2.0

I was recently asked by international employer branding news journal, Universum Quarterly, to be the guest writer for this quarter's edition.  Subscribers in HR organizations worldwide will receive the publication this week.

Universum Quarterly began in 2006 and is the world's first periodical for Employer Branding.  Each issue brings feature articles which investigate best practices and trends in employer branding, as well as examples of employer branding in action and instrumental tips for succeeding in certain industries, locations and with certain types of talent.

Organic Branding for Employers

by Craig Fisher, Courtesy of Universum Quarterly

An employer brand should be built from the inside out. Just as part of an organization's marketing message should come from its customers, the employer brand should be championed by its employees.  For better or worse, they are the vehicles by which the message will be conveyed on blogs and social networks. Smart employers will take advantage of this tremendous PR opportunity and embrace social networking, encouraging intercompany collaboration, and communication with those outside the corporate walls by their employees acting as their brand champions in social media.  The brand message itself must be authentic, unique and attractive. Job seekers today do not care about boiler plate HR selling points.  Sure, the message should be stated clearly on an effective recruiting Web site. But if it is not first conveyed to the internal employees and reinforced by meeting or surpassing their expectations, the organization will not have the brand champions it needs to convey that message online to job seekers.

Social networking at work

Organizations that place broad restrictions on the use of social media at work will soon feel the backlash in lower employee recruitment and retention. Workers at many levels these days are used to communicating and receiving information at a speed that is difficult to achieve with standard email and corporate intranets. In economic times such as these, where cutbacks are common, communication with your workforce is vital to maintain morale.  Social networking cannot only expedite communication, but also improve employees' sense of belonging and worth.

Top firms like IBM and Sun Microsystems have successfully incorporated social networking in the workplace. IBM created a wildly successful internal social network for communication and collaboration. Sun hosts a Twitter account that is automatically updated by Sun Microsystems' employee blogs worldwide.  Both companies have very clear employee guidelines about the use of social networking encouraging responsible engagement, communication, learning, and contribution.

Reach new talent Web 2.0 style

Jobseekers regularly google a prospective employer to find out what current and past employees are saying about working at that company. How do companies encourage a positive online portrayal by its workers? Social networking best practices should be taught in the workplace. Employees should be empowered to feel they are part of the positive message an employer wants to communicate. Your HR team can double as community managers by setting up employee group pages on sites like LinkedIn, Ning, or Facebook. Companies need to encourage employees to join and share knowledge. They should post helpful tips for new employees to get them integrated and productive quickly by networking with their peers and managers.

Prospective employees should be exposed to such networks to get a sense of the people with whom they will work and a feel for the corporate culture. Your new community managers can even use services like Twitter to announce updates, further promoting the brand.  With such an effort, your social collaboration will become an attractive feature to future employees. 

Control vs. respect

Companies cannot completely control what is said about them on blogs or social networks.  But viewing social media as a potential liability will not help matters. Companies who rely on simply a corporate blog or Web site to convey their message to customers or potential employees will miss the mark. Individual brand advocates within your ranks can be trained to effectively relate any message to the masses on social sites. Zappos.com is a company known for excellent customer service. However, Zappos CEO, Tony Hsieh, has said that their main focus is not customer service, but rather their internal people. That is a powerful branding statement. One can easily ask Zappos.com's employees how they feel about it, as many of them have Twitter accounts with names like Zappos_Alfred or Zappos_Lynn.

It is natural to be concerned about what may be said by employees who are laid off by their former employer. Company policies of surprising workers with news that their job has been eliminated, locking them out of their offices, and ordering them off the premises are common place. Smart organizations can avoid this PR disaster with better communication and by assisting their displaced workers.  Instead, companies should set up a network for those who are laid off and post advice and leads to assist in job searching and outplacement.  Taking this a step further, they can even organize a "pink slip" party. Set it up on Facebook and invite local recruiters and career coaches to come and offer assistance to those outgoing workers. Word gets around fast about companies who treat their people well, even in the wake of layoffs.

Reinforce the message

A company's employer brand must be authentic, unique, and attractive. To consistently have the company message positively reflected in the external comments of workers, a company must clearly convey that brand to current and new employees and work to meet the expectations set by that message. From the perspective of new recruits, there must also be a strong employer recruiting site that clearly states the message and gives a good picture of what work-life at your company is like. Many of the top corporate career sites use recruiting videos that can be viewed on site, as well as on social spaces, like YouTube. These are particularly effective when utilizing current employees rather than actors.

Creating a positive atmosphere of trust and empowerment within a workforce will help to assure that the right message is communicated online. If employers remain true to their message, the brand is built naturally from the inside out. Social media becomes less of a liability and more of a recruiting tool. Empowered employees will be the best employer brand champions.

Growing your brand with social media

. Determine your authentic, unique and attractive brand message.
. Convey the message to employees and on an effective recruiting web site. Meet the expectations it sets.
. Embrace social networking in the workplace.
. Empower your people to champion your brand through social media.

Craig Fisher

Owner Principal A-List Solutions
Dallas, Texas, US

Craig Fisher has more than 18 years experience in sales and is a specialist in IT recruitment.  He is the co-founder of A-List Solutions, a full-service staffing and recruiting firm for management and IT professionals. Craig is also an avid blogger.

A-list Solutions is a full-service staffing firm providing permanent and contract placement services for management, marketing, and IT positions to organizations of all sizes. They consult with both job seekers and employers on branding strategies that utilize social media and web 2.0 technology.

Headquarters: Southlake, Texas, US

Labels: branding, careers, Employer Branding, FACEBOOK, Hiring, LinkedIn, Recruiting, Social Media, Social Networking, Twitter, web2.0

Sometimes its who you know and who they know.  Last summer I was introduced to the president of The Loomis Agency, Mike Sullivan.  Maybe re-introduced is more accurate.  We first met years ago at the wedding of mutual friend, Lauren Mulkey.  Now Lauren, in her business development capacity with Loomis, a 20-year old Dallas creative firm, was getting us together again to talk about some ideas to get Loomis more brand recognition in Social Media.

Like many companies, Loomis was sort of half way into social media.  But Sullivan knew they could do more.  And being a brilliant executive, he consulted with people who had expertise.  And he also talked with me.  I had a couple of suggestions that they actually put into practice with great success.

Loomis had a few things going for them that I suggested he take advantage of.  One of those things was numbers.  They have a pretty good sized team.  I recommended getting everyone in the shop to get on LinkedIn and Facebook to help Loomis establish a presence there.  From an SEO standpoint, having all those users with Loomis as their current employer, and with links back to the Loomis homepage, LinkedIn and Facebook would be a great asset and would give them additional Web real estate at a very affordable price.  

Mike Sullivan himself is a pretty dynamic guy.  So I also suggested a targeted company blog with Sullivan being very visibly involved.  I thought that would be enticing to both prospective clients and prospective employees.  It also gives the current staff a solidified vision straight from the top. 

Recently I caught up with Mike to see how his plan was coming along.  I knew Loomis had done a great job with their revised blog.  And I had seen a viral holiday video they produced that was a stroke of genius.  So I was curious to get his feedback on the impact social media branding has had on Loomis.

Me:  This summer we met for a brainstorming session about corporate brand marketing through social media (social networks, corporate blogging, personal branding of employees, etc.)  What ideas from that meeting have had an impact on your strategy?

Mike: First off, I've encouraged all of our team members to get on LinkedIn and Facebook and begin using those tools actively. We've created a company presence in both those places, as well. We've used both tools as a means for generating traffic to our blog site, and I've noticed that it seems to have improved search results for our company.  If you search "Dallas ad agency," for example, we've moved up quite a bit.  Depending on the day you search we pop up just above or below the fold.  I believe that's largely a function of the increased social activity of our team members. 

Me:  What new steps have you taken to boost your brand awareness?

Mike:  I've personally built a fairly tight LinkedIn contact base. I think I have somewhere around 290 professional contacts, and most of my team members have fairly large, but tight, contact lists as well.  We have extended the distribution of our regular monthly e-newsletter, "Off The Chain," to this group of professional contacts.  I think our total team member list is somewhere in the neighborhood of a couple thousand contacts on LinkedIn.  Of course, we have an opt-out option, so we are not engaging in SPAM tactics.  But, we've received a ton of positive feedback on the content of the e-newsletter and I know it's been forwarded to others.  We used this tactic to launch our "sock puppet" video during the holiday season and that video was ultimately viewed by more than one million people.  Again, the content was the rocket fuel for that, but the initial LinkedIn database was the launch pad.

Me:  How has this new approach complimented your more traditional marketing efforts?

Mike:  I think that's just what it is-a complement to the traditional business development work we've done for years.  We still do all of the traditional stuff-OB calling, direct, networking-and the social networking and blogging has been an excellent overlay for that activity.  The goal is to show up in as many places as we can, and this helps us accomplish that with limited resources.  We're exploring other ways to use the social tools, as well. For instance, we are putting the final touches on our first monthly podcast this week and will be distributing that the way we've distributed our blog and e-newsletter.  The social sites will play a big part in that distribution.

Me:  Has this had an impact on your efforts to hire or retain talent? 

Mike: It certainly has been great for hiring.  We were fortunate to be in hiring mode recently and found several excellent candidates through LinkedIn and hired two of them.  We always prefer candidates who come with a referral from somebody we know and trust, and both of these panned out that way.  The interesting thing is that one of the hires came directly from a referral through one of our team member's LinkedIn contacts (2^nd degree).  If it hadn't been for that tool, we would never have found that particular candidate.

Me:  What kind of feedback have you received?

Mike:  It's been excellent.  Certainly, great content drives the best feedback. A really good blog post or something like our sock puppet video garners attention and generates a lot of positive feedback.  With respect to the video, we had people calling and e-mailing from all over the country.  That was fun and effective, and we plan to do it again. Of course, we've also had a lot of companies contact us asking if we can do videos for them. 

Me:  After your research and experience in the process of social brand marketing, what advice would you offer to other business owners and executives?

Mike:  First, just be sure to get in the game and encourage your staff to get out there and represent you.  Old school thinking tells people to stay away from this stuff during work hours, but I think nowadays our professional and personal lives are blended to the extent that it simply doesn't make good business sense to try to restrict social networking activity during business hours.  Encourage it, and recognize and reward those who do the best job of it on behalf of the company.  Writing good blog posts and making smart use of social networks requires good thinking. 

Second, stay current because it changes fast.  Twitter is a new frontier for us, as an example.  It feels like that just popped up and we're already playing catch up.  But I know a lot of people swear by the results they are seeing with it.  Staying current also requires a forward-leaning disposition as a company.  It needs to be an encouraged activity.

Finally, it still all comes down to quality content.  Are you communicating something people want to hear, read, or watch, or not?  The marketplace will vote as it always does.  Be sure to use the right side of your brain when you're leveraging all this left-brain technology!

Labels: blogging, branding, Employer Branding, FACEBOOK, LinkedIn, Recruiting, Social Media, Social Networking, Twitter, web2.0

Thanks to Flora Felisberto and Martin Burns of ZoomInfo for including me, alongside recruiting industry great, Lou Adler, in this edition of the newsletter.

If you haven't done so, I would recommend going to www.zoominfo.com and searching for yourself.  If you find yourself, but the info appears out of date, claim your profile and update the information.  This is a great place on the web to stamp "brand you".

Here is an excerpt from the February Zoominformer:

The social media phenomenon is no longer breaking news, but its impact on talent (finding, recruiting, and retaining) has started to accelerate.

Over the coming months, we'll be taking a closer look at social media trends. We're working with our clients and industry thought leaders to get to the "actual" behind all of the hype. It's our goal to help you work in the present, as well as understand the future. This month's newsletter will focus mainly on some of the practical impacts of social media, but we are also looking to a future that may be wildly disrupted by new methods of connecting with prospects, companies, and candidates.

If you have any ideas and interesting examples, please let us know. We are always amazed by the creativity of recruiters in navigating this world.

Stay tuned..

Are You a Web 2.0 Wannabe?
by Lou Adler

According to Lou Adler, "If you don't invest in finding tomorrow's candidates today, you'll become history." By investing time in key low-cost technologies, recruiters can increase both the visibility and interest of their job postings. In this article, Lou Adler describes the six most important web 2.0 trends and tools. Read on to find out if you're a "Neanderthal or a new ager."
Click here for the full article

Employer Branding with Web 2.0 & Social Media
by Craig Fisher

If your company's HR department is not already utilizing web 2.0 tools and social media to market the company to job seekers, it should be. A new report by Gartner, Inc., shows that even though corporate marketing and web strategies are embracing social media, HR departments are generally slow to align with those efforts for the purpose of employer branding.

Click here for the full article

The newsletter is: http://www.zoominfo.com/About/m/newsletters/february_2009.asp

You can subscribe to it here: http://www.zoominfo.com/About/resources/newsletters.aspx

ZoomInfo is a business information search engine used to quickly find information about industries, companies, people and products. ZoomInfo is used by sales and marketing professionals to identify business opportunities, by recruiters to locate talent, and by anyone conducting in-depth research about products, services and businesses. ZoomInfo's semantic search engine continually crawls the Business Web - the millions of company Websites, news feeds and other online sources - to identify company and people information which is then organized into fresh, comprehensive and objective profiles. ZoomInfo currently has profiles on more than 40 million people and over 3.5 million companies, and its search engine adds more than 20,000 new profiles every day.

Labels: branding, careers, Employer Branding, Hiring, jobs, marketing, Recruiting, Social Media, Social Networking, Twitter, web2.0

Jim Stroud posted this list yesterday on The Recruiters Lounge web site.  On this list I am #12.  Blast!  I should be #1!  But I just don't have time to Twitter that much.

Top 50 Recruiters on Twitter

According to Twitter Grader, below is a list of the Top 50 Recruiters on Twitter according to their number of followers and (presumably) their influence in the Twittosphere. All of the members below have the term "Recruiter" in their Twitter bio. (Just fyi.) Click here to see the Top 100 Twitterers with "Recruiting" in their bio. (Thanks to KarenM for the heads up.) 

Top 50 Recruiters on Twitter

#1 DMular (Dawn Mular)

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2. smheadhunter (Jim Durbin)

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3. derrickcarlisle (derrickcarlisle)

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4. mnheadhunter (Paul DeBettignies)

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5. prjobs (Lindsay Olson)

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6. cincyrecruiter (Jennifer McClure)

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7. eskimo_sparky (Markus Hafner)

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8. drsallywitt (Social Media Maven!)

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9. audreychernoff (audrey chernoff)

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10. heathergardner (heathergardner)

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11. biotechjobs (Laurie DesAutels)

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12. fishdogs (Craig Fisher)

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13. richrecruiter (richrecruiter)

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14. harveyclay (Harvey)

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15. mclaine (Michael Laine)

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16. salesrecruiter (Peggy McKee)

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17. medicalquack (MedicalQuack)

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18. srj61304 (Sarah)

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19. sallyoahu (SallyOahu)

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20. jonlyles (Jon Lyles)

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21. tcarah (Trevor Carah)

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22. debworks (Debworks)

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23. DarrylRMSG (Darryl Dioso)

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24. theregoesdave (theregoesdave)

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25. GordonLokenberg (Gordon Lokenberg)

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26. gunrights (Mark Vanderberg)

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27. AndreaSantiago (Health Careers)

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28. plaz_ (Drew Kovacs)

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29. aellislegal (Amanda Ellis )

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30. timpauk (timpauk)

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31. recruitermoe (Martin Burns)

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32. jguske (James Guske)

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33. kimpope (KimPope)

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34. barchbo (Betsy)

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35. DavidTalamelli (DavidTalamelli)

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36. mktrecruiter (Kim Sheets)

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37. stevengilbert (Steve Gilbert)

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38. the_wordgirl (the_wordgirl)

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39. topmentor (Brian McCoy)

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40. gregdwyer (gregdwyer)

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41. dawnmiller (Dawn Miller)

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42. shebeegee (Sheena Gates)

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43. davebenjamin (David Benjamin)

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44. bartkewicz (Matthew Bartkewicz)

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45. karla_porter (Karla Porter)

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46. allisonwerner (allisonwerner)

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47. smellycents (shelly centis)

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48. IMPACTHIRING_BR (Brad Remillard)

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49. blogging4jobs (JessicaMillerMerrell)

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50. nextforce (Ryan Coleman)

Labels: MicroBlogging, Recruiting, Twitter